Marketing Executive — Modern Tech
Launched MLS‑PropTech Digest & MLSProptech.com (content + code). Rebuilt onboarding for 600+ users, authored SOPs & HubSpot playbooks, and led reporting.
Media Planner — GroupM (Unilever)
National campaigns for Pond’s, Surf Excel, Glow & Lovely. 360° planning (digital + ATL), rural penetration, and optimisation across Meta/Google/YouTube/Search.
Client Service — Interflow (PepsiCo)
Campaign execution and comms strategy for PepsiCo; delivered 6‑month scopes for telecom & FMCG clients.
Business Dev & Content — Mystic Advertising (MENA)
Rebrand + client acquisition post‑COVID; previously owned long‑form/web/social content for MENA clients.
National Desk Intern — The Express Tribune
Research, scripting, and data extraction under deadline on the National Desk.